A strategic approach should include strategic analysis, strategic choice and strategic advertising
- Strategic analysis
(for the destination city and competitors (regional/national/international)
1.I/F (infrastructure frame) 2.pestel, 3. bcg based on city’s GDP, 4.4ps, 5. 4W analysis (when, where, 6.access points/means, 7. current S B/P (Strategic Business Plan) city/region/nation. 8.swot, 9. market Segmentation & evaluation / potential added value/ economic/social/ environmental impact.
- Strategic Choice
Define the target group/ the competitor advantage/ the advantage sustainability
- Strategic Advertising
4ps, 4humours elements mix, Strategic target group characteristic to define Adv. Starting point.
1.Athens to Norway (SP+ opposite elements /fire) to Egypt (SP+ opposite elements water) to Italy (SP+ similar elements depending on the time of the year)
2.Oslo to Athens (SP+ similar or opposite elements/depended on the time of the year), to Egypt (SP+ opposite elements, water)